Web site optimization: 17 book reviews

This book outlines the strategy involved in buying specific keyword positions that lead users to a specific page. It describes how to turn a copy into targeted sales-getters, and how to evaluate and correct low visitor-to-buyer conversions.

ISBN: 0735713995

This book shows how to build sites that rank high in the search engines (Google, Yahoo, MSN, Inktomi, Alta Vista, Overture) and generate high traffic. It includes search systems, such as specialty directories and Yellow Pages. It covers: creating search engine-friendly sites and pages; registering sites with standard search engines, directories, shopping directories, and retailers; using registration software and services; understanding tools used to monitor site traffic; advertising on search engines; and developing links to boost ranks.

ISBN: 0764567586

This book covers the psychology of user satisfaction on the web; CSS, JavaScript, HTML, and XHTML optimization tips; graphics, audio, and video; search engine optimization and case studies.

ISBN: 0735713243

This book guides through techniques for achieving and measuring success, along with a review of important search engines and directories. It explains why and how to optimize sites for searchability, providing case studies and tips.

ISBN: 0750659793

This book describes how to get the most from the Google search engine by using its web-accessible features - including product searches, image searches, news searches, and newsgroup searches - and the collection of desktop-resident toolbars available, as well as its advanced search syntax. Other sections have to do with programming with the Google API and simple scrapes of results pages, while further coverage addresses how to get your web page to feature prominently in Google keyword searches.

ISBN: 0596004478

This book presents a conversation between two veteran journalists: former newspaper editor Joan Stewart and former TV reporter George McKenzie. They reveal dozens of tips and strategies for using the print media to get free publicity more believable, powerful, productive and profitable than any advertising you can buy at any price.

ISBN: 0972978240

This book covers search techniques to aid in locating material, and also assist in positioning a web page in the top 20 search results.

ISBN: 1556220383

This book teaches how to create web pages that please search engines and human visitors alike. It also describes what not to do to avoid being blacklisted.

ISBN: 0735712565

This book shows how promotional strategies generate interest in a site, and how design can ensure that interest is both maintained and directed. Topics covered: search engine optimisation, navigation, pop-up advertisements, affiliate deals, online surveys, and more.

ISBN: 2880467012

This book discusses search engine optimization on a budget. With tips and warnings.

ISBN: 0972311017